Mailchimp vs Convertkit
A detailed head-to-head comparison to help you choose in 2026.
Quick Comparison
| Aspect | Mailchimp | Convertkit |
|---|---|---|
| Best For | Varies by use case | Varies by use case |
| Pricing | Check current pricing | Check current pricing |
| Ease of Use | Generally accessible | Generally accessible |
| Integrations | Wide ecosystem | Wide ecosystem |
When to Choose Mailchimp
Consider Mailchimp if you:
- Prioritize the specific strengths Mailchimp is known for
- Your team is already familiar with Mailchimp's approach
- You need integrations that Mailchimp excels at
- Budget aligns with Mailchimp's pricing model
When to Choose Convertkit
Consider Convertkit if you:
- Prioritize the specific strengths Convertkit is known for
- Your team is already familiar with Convertkit's approach
- You need integrations that Convertkit excels at
- Budget aligns with Convertkit's pricing model
Feature Comparison
Both Mailchimp and Convertkit offer robust features for their category. Key differences often come down to:
- User Experience: Interface design and learning curve
- Pricing Model: Per-seat vs usage-based vs flat rate
- Integration Depth: Native integrations vs API flexibility
- Customization: Out-of-box vs highly configurable
- Support: Self-serve vs hands-on assistance
The Third Option: Build Your Own
Before committing to either, consider whether vibe coding your own solution makes sense:
- Do you have unique requirements neither tool handles well?
- Will you outgrow both tools' pricing at scale?
- Do you need deeper integration with your own product?
Still Deciding?
Use our calculator to compare the total cost of ownership for each option, including the build-it-yourself path.
Open Calculator →