Ghost vs Substack

A detailed head-to-head comparison to help you choose in 2026.

Quick Comparison

Aspect	Ghost	Substack
Best For	Varies by use case	Varies by use case
Pricing	Check current pricing	Check current pricing
Ease of Use	Generally accessible	Generally accessible
Integrations	Wide ecosystem	Wide ecosystem

When to Choose Ghost

Consider Ghost if you:

• Prioritize the specific strengths Ghost is known for
• Your team is already familiar with Ghost's approach
• You need integrations that Ghost excels at
• Budget aligns with Ghost's pricing model

When to Choose Substack

Consider Substack if you:

• Prioritize the specific strengths Substack is known for
• Your team is already familiar with Substack's approach
• You need integrations that Substack excels at
• Budget aligns with Substack's pricing model

Feature Comparison

Both Ghost and Substack offer robust features for their category. Key differences often come down to:

• User Experience: Interface design and learning curve
• Pricing Model: Per-seat vs usage-based vs flat rate
• Integration Depth: Native integrations vs API flexibility
• Customization: Out-of-box vs highly configurable
• Support: Self-serve vs hands-on assistance

The Third Option: Build Your Own

Before committing to either, consider whether vibe coding your own solution makes sense:

• Do you have unique requirements neither tool handles well?
• Will you outgrow both tools' pricing at scale?
• Do you need deeper integration with your own product?