Marketing for Financial Technology

Finding the right marketing solution for financial technology companies.

Financial Technology Requirements

Financial Technology companies have specific marketing needs that differ from general use cases:

• Compliance: Industry-specific regulations and requirements
• Integrations: Connections to industry-standard tools and systems
• Workflows: Processes tailored to how financial technology operates
• Scale: Solutions that match typical financial technology company sizes
• Security: Data protection appropriate for the industry

Key Considerations

When choosing marketing for financial technology:

• Look for vendors with financial technology experience and case studies
• Verify compliance with relevant regulations
• Check for integrations with your existing stack
• Consider industry-specific features vs general tools
• Evaluate support quality for your industry's needs

Build vs Buy for Financial Technology

Should financial technology companies build their own marketing solution?

• Build when: You have unique workflows no off-the-shelf tool handles
• Buy when: Compliance requirements are complex and vendors have solved them
• Vibe code when: You need customization but the core problem is well-understood