Email Marketing for Retail

Finding the right email marketing solution for retail companies.

Retail Requirements

Retail companies have specific email marketing needs that differ from general use cases:

• Compliance: Industry-specific regulations and requirements
• Integrations: Connections to industry-standard tools and systems
• Workflows: Processes tailored to how retail operates
• Scale: Solutions that match typical retail company sizes
• Security: Data protection appropriate for the industry

Key Considerations

When choosing email marketing for retail:

• Look for vendors with retail experience and case studies
• Verify compliance with relevant regulations
• Check for integrations with your existing stack
• Consider industry-specific features vs general tools
• Evaluate support quality for your industry's needs

Build vs Buy for Retail

Should retail companies build their own email marketing solution?

• Build when: You have unique workflows no off-the-shelf tool handles
• Buy when: Compliance requirements are complex and vendors have solved them
• Vibe code when: You need customization but the core problem is well-understood