Email Marketing for Real Estate

Finding the right email marketing solution for real estate companies.

Real Estate Requirements

Real Estate companies have specific email marketing needs that differ from general use cases:

• Compliance: Industry-specific regulations and requirements
• Integrations: Connections to industry-standard tools and systems
• Workflows: Processes tailored to how real estate operates
• Scale: Solutions that match typical real estate company sizes
• Security: Data protection appropriate for the industry

Key Considerations

When choosing email marketing for real estate:

• Look for vendors with real estate experience and case studies
• Verify compliance with relevant regulations
• Check for integrations with your existing stack
• Consider industry-specific features vs general tools
• Evaluate support quality for your industry's needs

Build vs Buy for Real Estate

Should real estate companies build their own email marketing solution?

• Build when: You have unique workflows no off-the-shelf tool handles
• Buy when: Compliance requirements are complex and vendors have solved them
• Vibe code when: You need customization but the core problem is well-understood