Email Marketing for Financial Technology

Finding the right email marketing solution for financial technology companies.

Financial Technology Requirements

Financial Technology companies have specific email marketing needs that differ from general use cases:

• Compliance: Industry-specific regulations and requirements
• Integrations: Connections to industry-standard tools and systems
• Workflows: Processes tailored to how financial technology operates
• Scale: Solutions that match typical financial technology company sizes
• Security: Data protection appropriate for the industry

Key Considerations

When choosing email marketing for financial technology:

• Look for vendors with financial technology experience and case studies
• Verify compliance with relevant regulations
• Check for integrations with your existing stack
• Consider industry-specific features vs general tools
• Evaluate support quality for your industry's needs

Build vs Buy for Financial Technology

Should financial technology companies build their own email marketing solution?

• Build when: You have unique workflows no off-the-shelf tool handles
• Buy when: Compliance requirements are complex and vendors have solved them
• Vibe code when: You need customization but the core problem is well-understood