Build vs HubSpot

All-in-one CRM, marketing, and sales platform — Should you build, vibe code, or buy?

What is HubSpot?

HubSpot is a all-in-one crm, marketing, and sales platform. The company is public (nyse: hubs). With 8,000+ employees, HubSpot serves teams looking for crm solutions.

Strengths & Weaknesses

Who Should Use HubSpot?

Best For

• Smb
• Startups
• Marketing Teams
• Inbound Focused

Not Ideal For

• Enterprise Complex
• Highly Custom
• Budget Constrained Large Teams

Vibe Coding HubSpot

Using AI tools like Cursor and Claude, you can build a hubspot-like solution in 8-12 weeks for approximately $15k-40k.

What You Can Build

• Contact management
• Deal pipeline
• Email integration
• Basic automation
• Reporting

What's Harder to Replicate

• Marketing automation at scale
• Advanced lead scoring
• Multi-touch attribution

Build a all-in-one crm, marketing, and sales platform with these core features:
- Contact management
- Deal pipeline
- Email integration

Tech stack: Next.js 14, TypeScript, Prisma, PostgreSQL, Tailwind, shadcn/ui
Include authentication, API routes, database schema, and a clean UI.

Open Source Alternatives

Before paying for HubSpot, consider these open source options:

Alternatives to HubSpot

The Bottom Line

HubSpot is the right choice for most teams. The engineering effort to build an alternative would cost more than years of subscription fees. Focus your development resources on what makes your product unique.