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Build vs Google Analytics

Web analytics by Google — Should you build, vibe code, or buy?

Our Verdict
🛒 Buy
Free and good enough for most. GA4 learning curve is worth it.
Pricing
$0-$0/mo
Founded
2005
HQ
Mountain View, CA
Vibe Time
N/A

What is Google Analytics?

Google Analytics is a web analytics by google. The company is alphabet subsidiary. With Part of Google employees, Google Analytics serves teams looking for analytics solutions.

Strengths & Weaknesses

Strengths

  • Free
  • Powerful
  • Industry standard
  • Google integrations

Weaknesses

  • GA4 learning curve
  • Privacy concerns
  • Sampled data
  • Complex

Who Should Use Google Analytics?

Best For

Not Ideal For

Vibe Coding Google Analytics

Using AI tools like Cursor and Claude, you can build a google analytics-like solution in N/A for approximately N/A.

What You Can Build

What's Harder to Replicate

Getting Started

Use this prompt with Cursor or Claude to scaffold your alternative:

Build a web analytics by google with these core features:


Tech stack: Next.js 14, TypeScript, Prisma, PostgreSQL, Tailwind, shadcn/ui
Include authentication, API routes, database schema, and a clean UI.

Alternatives to Google Analytics

Plausible

Privacy-focused, simpler

Fathom

Privacy-focused, simple

Mixpanel

Product analytics

The Bottom Line

Google Analytics is the right choice for most teams. The engineering effort to build an alternative would cost more than years of subscription fees. Focus your development resources on what makes your product unique.

Calculate Your Build vs Buy Costs →